![]() “We’ve found that many of our players enjoy watching social media personalities playing their favorite game. “People want to share the fun they have playing, the thrill of winning, and watch others do the same. ![]() ![]() “Social media has transformed our daily lives, including the casino experience,” said Plaza Hotel & Casino CEO Jonathan Jossel via email. He even has his own branded slot machine, Brian Christopher’s Pop’ N Pays, developed by Gaming Arts, and a dedicated non-smoking area that bears his name on the gaming floor at the Plaza Hotel & Casino in downtown Las Vegas.Īs casinos increasingly compete for entertainment dollars, Christopher and other influencers add value simply by appearing at venues. BC Slots employs a staff of 10 and Christopher’s schedule is booked for about 85 percent of 2023, despite a decision to visit only smoke-free casinos and gaming spaces. His BC Slots’ platforms on YouTube, Facebook, Instagram, and TikTok have 1.5 million followers and subscribers his videos have been viewed more than a billion times. Christopher is arguably the gaming-industry’s most popular influencer.
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